In the past year, five new frozen yogurt shops have opened up for business in my home town. For months, frozen yogurt was a hot topic of conversation. I’m sure dozens of relationships blossomed after the conversational ice-breaker, “Why the darn heck do we have so many frozen yogurt shops all of the sudden?” Because it’s a smart way to get business. That’s why. Frozen yogurt shops don’t require that much space; just some yogurt machines, tables and a topping bar will do. Bam. Smart business. Frozen yogurt shops only need like, one staff member at a time. Bam. Smart business. Everyone likes sweet things! Old people, young people, married people, lonely people, people on dates, people with kids! Bam. Smart business. If I get old and unhappy and financially unstable like this lady,
I’m starting a yogurt shop. It’s just smart business.